Today, we are going to touch on the topic of video marketing. Video marketing has gained popularity over the last few years, with the rise of YouTube and other video streaming websites.
There are three main reasons why you need to do video marketing today:
1. Videos have a high click through rate
Do you know that the average video on YouTube has 150,000 visits and an average click through rate of 25 - 30%? This means that for every 100 people who watch your video, 25 - 30 of them will click your video and go to your squeeze page or website. This is much higher than the 4 - 5% for most pay per click programs.
2. Videos give you a rank advantage
You get an advantage in the search engines because videos are now ranked in the search engines too. In fact, if you are the only video in a niche with the right keywords, you can be ranked in the first page of the search engine easily.
3. Videos are considered more entertaining and better way of presenting information and selling benefits.
Consider reading about the iPhone versus watching one of Apple's launch video for the iPhone 4, which one is more interesting? If you can present information in an entertaining way, people will like you and trust you, and in the long run buy from you.
Now that you know why you should be doing video marketing, it is important to understand why it is so powerful.
1. Videos are an experience
A video is not a just a bunch of text that sells you something. It provides an experience for the viewer. Good videos brings them on a ride into another world
2. Videos rides on the emotions
How people feel about you or the product determines how many sales you make. This is because people buy out of emotions. Videos are the perfect medium that allows the strongest emotions to be elicited. People can be whatever you want them to be - depending on how you make them feel
3. Videos are personal
One of the things that people forget about YouTube is that it is all about the person. If you can (and you should) show your face here and there to share more about yourself and give your professional tip in person. People want to find out about you, before they want to know about your product. One of the best advice given to me by a sales mentor is that people buy people.
Keep these tips in mind and use it to your advantage in video marketing.
Learn the Basics of Traffic Generation - Attract Visitors to Your Site
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