Overture was well - known for its foresight, quickly realising that people were turning to the internet to shop. It invented the Pay for Performance, or P4P as you may know it. You may also know that Overture was subsequently taken over by Yahoo.
In order to make sales, your website must be in a prominent position so that it will attract customers. More traffic equals more sales and is therefore crucial to any internet business. SEO (Search Engine Optimisation) means using different methods to get your website to rank as highly as possible. However a lot of these methods are laborious and time - consuming and it is easy to become disillusioned if your website is nowhere to be seen when you are putting hours of work. Although these methods may be low - cost or even free, your precious time can be spent more productively.
An easier and more time effective way of directing traffic to your website is to use adverts. One of the many services Yahoo provides is to put a site or business advert in their sites - when certain keywords are entered this advert will be displayed.
Google has a service known as AdWords but Yahoo offers something very similar. As you enter your keyword search, you will notice on the right side of your screen that certain adverts will automatically appear. The keyword or phrase determines which ads will be shown. These are ads which have actually been paid for.
For example if you have a site selling gardening equipment, you would choose appropriate keywords to trigger your ads. So if someone searched for a leaf blower and that is one of the keyword phrases you have chosen, your ad may be shown. This is a great way of generating traffic to your websites.
There is obviously a charge for using this service, and this can be done in different ways. You may be charged for the actual number of keywords or phrases you choose, or it may be on the number of times your ad is actually clicked on. Other services such as having your ad shown on third party sites as well as the search engine pages are also available. Such third party sites would support any ads linked to a similar theme / niche to their own. Obviously the more opportunities you can create to promote your sites, the more chance you have of increasing traffic, attracting potential customers and ultimately gaining sales - your goal. This small investment will soon bring profits to your internet business.
In today's expanding internet market, competition is fierce, so it is extremely important for you to try different things to set you apart from the crowd. Yahoo would be a perfect place for you to begin your advertising and watch your internet business expanding and becoming more successful!
I hope you have found this article useful!
Learn the Basics of Traffic Generation - Attract Visitors to Your Site
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